TARGETED MARKETING

Focused & Segmented Campaigns

• Successfully designed and delivered impactful messaging to local, regional, and national targeted audiences in social and traditional media, leading to the recruitment of 15,000 members in a single program year for the Girl Scouts of Southern Illinois.
  
  

• Created and executed a targeted marketing campaign to help raise $150,000 in a single event including sponsor packages, digital media, direct mail, social media, text-to-give, and email for the United We Lead Gala.
  
  

• Utilized targeted marketing to double the membership of Meridian Society at SIUE from 200 to 400 in one service year. 
  
  

• Designed and arranged display of 10 segmented billboard advertisements for 4 campaigns.
  
  

• Served a very diverse market within a 40.5 county region that is home to both rural areas such as Carmi, Illinois and urban areas such as East. St. Louis and suburban areas such as Edwardsville and Belleville, Illinois.
  
  

• Cultivated key external relationships/partnerships with global, regional, and local government officials,  individual citizens and leaders,  businesses, schools, and peer institutions.
  
  

• My experience in higher education had given me a lot of experience working creatively one-on-one and in group settings. I know how to target a specific message to a specific individual or group.
  
  

• At McKendree University, SWIC, and SIUE I created green/paperless and online learning environments.