FACEBOOK

• Increased Facebook page "Likes" from 5498 to 6114 within one program year for an increase of 11.20%.
  
  

• Managed $10,000 annual social media budget, heavy with Facebook advertising.  Increased metrics for Actions on Page, Page Views, Post Engagement, and Event Participation.

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GOOGLE

• Utilized Google Analytics dashboard to measure success on organization SEO.
  
  

• Took client from 5th on organic search using keywords, to 1st on organic search developing Landing pages, Alt Image tags, and SEO rich content. ​
  
  

• Applied for and received Google Grants account to bolster advertising budget through sponsored free advertising.
  
  

• Utilized the Google platform and G- Suite for event planning from committee assignments to tracking advertising and timelines.

OTHER SOCIAL SITES

• Created an organizational social media policy for staff and members.
  
  

• Utilizing other social sites such as Twitter, LinkedIn, TicTok, Reddit, Instagram, and more I created 9140 Total Social Connections in one program year.

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• Published 1,093 content items shared 2,287 times in one program year.

EMAIL

• Organized via CRM/Salesforce application the send on 111 unique targeted emails.
  
  

• Managed the send on 12 internal 
  e-newsletters and 12 external
  e-newsletters within one year.

WEBSITE

• Published 118 news features/ web news stories on an annual basis meeting Adobe SEO standards.
  
  

• Embedded a tracking pixel in order to see where our customers are going and what their online travels can tell us about our own plan.  Campaigns focused on E-commerce cart-abandonment and re-messaging ads to consumers in network.

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VIDEO & PHOTO FOR MEDIA

• Delivered several internet-focused videos matching organizational campaigns; I also took photos and videos to support marketing efforts photographing 16 internal events within one year.

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Check out video marketing here.

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SEO

• Started with the Google Knowledge Panel and developed a plan to make sure a retail location and corporation stood out.
  
  

• Used my expertise to make sure the client appeared first on the web using variant keyword searches.
  
  

• Utilized Google Analytics dashboard to measure success on organization SEO. Took client from 5th on organic search using keywords, to 1st on organic search using keywords.