TRADITIONAL MEDIA

MEDIA MATTERS

During a 12 month period, I was directly responsible for over fifty percent of the department's 72 news releases dispersed to media contacts, chambers of commerce, community partners, and government. This effort generated 116 individual news stories.

MEDIA APPEARANCES

Booking appearances for staff and self on local television and radio networks, most recently across 40.5 county territory.

In general, on network television, the ROI for a three-minute segment is approximately $13,500 in the St. Louis / Metro East market.

Appearances:

BILLBOARDS/ SIGNAGE

Applied for and received funding for $70,000 worth of subsidized billboard advertising for Girl Scouts of Southern Illinois.

Designed and arranged display of 10 billboards for 4 campaigns-each targeting specific demographics.

TELEVISION AND RADIO

Within one program year, scheduled communications, appearances, and advertising opportunities:

Fox 2

Nine Network of Public Media

WIL KSHE

WXOS KPNT

WARH WGBZ
KFVS WDML

WDDD WMIX

WSIL NPR/KWMU

KDHX

Various outlets throughout the 40.5 counties served.

NEWSPAPERS AND MAGAZINES

The average ROI value for a news story measured in advertising dollars in the St. Louis / Metro East market is $2248.00.

Arranged news coverage and advertising with :

US News & World Report

St. Louis Magazine

St. Louis Business Journal

Illinois Business Journal

Illinois Small Business Journal
Suburban Journals

Feast Magazine

St. Louis Post Dispatch

Edwardsville Intelligencer
Alton Telegraph

RiverBender

Belleville News-Democrat

The Southern
The Daily Republician

AdVantage News
Metropolis Planet
Effingham Daily News

Numerous additional outlets throughout the 40.5 county territory.

GRASS ROOTS EFFORTS

Laid out grassroots strategy:

Good old fashioned poster hanging parties

Parade promotions

Community movie nights

Hosting and attending countless events.

Street team contests

Contest amongst volunteers to see who could garner the most community exposure and response

Contest for patrons to produce the best video about the mission